JCDecaux Middle East Africa (JCDecauxMEA) is very pleased to present our electronic newsletter! This publication will regularly bring you stories on newly launched products, fabulous advertising campaigns, latest moves of the company and many more. Stay tuned and enjoy the surf!

JCDecauxMEA launches new website

You can now learn everything about JCDecauxMEA with just one click away! The freshly launched website (www.jcdecauxmea.com) adopts a coherent look and feel with the Group website to project a consistent image of quality and professionalism. Please do come to visit our website regularly to find out the latest happenings!

Dubai airport digital network showcases quality display with fabulous content

To give visitors a relaxing visual tour while they are about to embark on their own journey, JCDecaux launches a new digital signage network in the Dubai International Airport (DIA).

Sponsored by Sony, about 100 units of 52-inch full HD Bravia TV are installed in the boarding gate areas in Terminal 3 to offer travelers useful information and leisure programmes. JCDecaux also partners with leading digital content provider BlueFox to further enhance this digital network with quality content.

How these campaigns work

JCDecaux has just installed a 32 m² LED screen at the Terminal 3 arrival hall in the DIA.

Capturing a bustling flow of visitors round the clock, this gigantic screen is already booked by well known brands including The Land, Oracle, Samsung and Emirates. Each client has a 30-s section to air their promotional videos.

Jet bridges enjoy a dominant location where they are always well exposed to every air passenger.
By taking up about 30 aerobridges at Terminal 3 in the DIA, Dubai Group, a member of Dubai Holding and a giant conglomerate in the city, extends their warmest welcome to visitors right at the moment when they land.

q.media Decaux awarded exclusive transport advertising contract

q.media Decaux, a joint venture between Qatar Media Services and JCDecaux, has been awarded an exclusive 10-year contract with Mowasalat-Karwa, the only public bus and taxi company operating in Qatar. The fleet comprises 1,450 buses and 800 taxis.

This contract further strengthens the company's existing presence in outdoor advertising (street furniture, billboards, event-based banners) and reinforces its leading position in Doha, the capital of
Qatar.

Giant billboard welcomes guests to the Algiers Airport

JCDecaux Algeria has just installed a giant backlit billboard right after the parking exit of the international terminal at the Algiers Houari Boumediene Airport, creating another spectacular site for brand promotion.

Measuring 36 m², this panoramic panel is already reserved for by Wataniya Telecom Algeria, a leading telecommunications service provider in Algeria.