For the past forty years, JCDecaux has proved that street furniture is capable of offering simultaneously, advertising effectiveness, aesthetic qualities and public service. Invented in 1964, the concept of street furniture was perceived to combine both public service and advertising, JCDecaux is now the leading player in this market with a total of 378,000 advertising panels in 42 countries.

JCDecaux has constantly sought to improve and to diversify its products: automatic outdoor toilets, Multi service columns (known as "Morris columns"), newspaper kiosks, citylight panels (street furniture displaying information), free-standing panels, combined public rubbish bins and recycling systems, public benches, streetlights, recycling bins for glass or batteries, etc.

The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority: more than 3,500 employees are responsible for keeping the Group's street furniture in pristine condition.

In the Middle East and Africa, q.media Decaux is present in this segment through the exclusivity of street furniture in Doha, the capital of Qatar. q.media Decaux has installed a wide range of street furniture including 429 MUPIs, 116 Seniors, 100 bus shelters, 4 columns, representing a total of more than 1,300 advertising panels.