Our Media
Street Furniture
For the past over forty five years, JCDecaux has proved that street furniture is capable of offering simultaneously advertising effectiveness, aesthetic qualities and public service. It catches people as they go about their daily routine. The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority: more than 3,500 employees across the world are responsible for keeping the Group’s street furniture in pristine condition.
Airport
Airports offer powerful environments with “many platforms within a platform”:
Transit
Transit media are mobile billboards that penetrate the busy clutters and bring the brands in the face of the crowds. Not only are buses and taxis reaching regular commuters and hence generate high brand recall, they also deliver high profile exposure close to the point-of-sales. Transit media is a mass media following a flow of mobile and urban population.
Large Format
For the past over forty five years, JCDecaux has proved that street furniture is capable of offering simultaneously advertising effectiveness, aesthetic qualities and public service. It catches people as they go about their daily routine. The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority: more than 3,500 employees across the world are responsible for keeping the Group’s street furniture in pristine condition.
Traditional format
Our street furniture media is strategically located in the heart of the city and organized in networks of multiple faces to give maximum impact and coverage. The furniture also comes in a range of various sizes and formats to cater to different communications needs.
Shopping mall
Shopping malls carry as much of a social function as a commercial role, where people gather and spend. Advertising in malls puts brands in a closed retail environment that allows interactive marketing targeting audience prepared to spend.
Transport AdvertisingOur street furniture media is strategically located in the heart of the city and organized in networks of multiple faces to give maximum impact and coverage. The furniture also comes in a range of various sizes and formats to cater to different communications needs.
Shopping mall
Shopping malls carry as much of a social function as a commercial role, where people gather and spend. Advertising in malls puts brands in a closed retail environment that allows interactive marketing targeting audience prepared to spend.
Transport advertising effectively helps brands reach a mass audience, boost awareness and extend the brand reach.
Airport
Airports offer powerful environments with “many platforms within a platform”:
- A premium media as it gives a cosmopolitan dimension a top-of-the-range aspect to brands
- An audience-specific media by allowing the possibility to target different demographics at different terminals and facilities, such as arrivals, transit, First & Business class lounges
- A captive media in an enclosed environment with long dwell time
- An innovative media reaching receptive people who have time to interact
- A retail media hosting duty free shops serving an international base of customers
Transit
Transit media are mobile billboards that penetrate the busy clutters and bring the brands in the face of the crowds. Not only are buses and taxis reaching regular commuters and hence generate high brand recall, they also deliver high profile exposure close to the point-of-sales. Transit media is a mass media following a flow of mobile and urban population.
Big is beautiful. Large format has a name that says it all. Large format comprises more than just bill“boards” but blends into the cityscape as wall wraps, scaffoldings, rooftop banners, unipoles etc. – all giving exceptional impact.
When a big idea is combined with a small creative twist, a branding on large format can even turn into a landmark of a community, generating incomparable brand recall.
Think big. Go large. Size DOES matter.
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