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Home > About JCDecaux > Why JCDecaux


As people are getting increasingly difficult to reach through traditional media, outdoor has become an essential element in the media schedule for successful advertisers. At JCDecaux, our focus is on delivering the highest standards in Outdoor - from sites and formats to service and research.

Quality


From framing and finishing, to features like scrolling and illumination, our products are designed to ensure your ads look their best and have the greatest possible impact. Whether it's our architect-designed street furniture, or innovative products in commuter environment, we believe quality is always in the details.

Innovation


In order to satisfy the growing needs of cities, JCDecaux invests in research & development focused on "multi-functional" and "intelligent" street furniture. The Group has created an integrated design studio for this very purpose, comprised of 110 engineers and technicians responsible for developing new solutions designed to enhance urban development.

Design


The primary service offered by JCDecaux's street furniture is to make the city that selected it a more pleasant place to live. To ensure that every town can choose street furniture that blends in optimally with its architecture and environment, JCDecaux works with more than 50 internationally-renowned designers such as Philippe Starck, Jean-Michel Wilmotte, Lord Norman Foster, Mario Bellini, Philip Cox, Robert Stern, Jean-Yves Arrivetz, etc. who have created comprehensive lines of street furniture for cities such as San Francisco, Paris, Sydney, Chicago, Lyon...